My Family Advices

Parenting tips and advice, for raising kids

Online personal branding

When it comes to online personal branding, the situation gets a little bit sensible. The reason it happens is due to the results offered by the search engines after someone typed a certain name and is looking forward to find out the right information he is looking for.

Every member in the virtual world is supposed to maintain its reputation at a high level, according to the amount of money and appreciation he wants to obtain. As a result, he has to make sure his brand is treated with respect and accuracy among the other similar brands. Reputation matters mainly because of the high impact it can have on your own business and even if at a first glance there is nothing to harm your image, the reality is rather different.

When someone uses a searching engine to identify your business and that person is greeted by negative and wrongly linked sites, make sure his next “google victim” will not be your brand anymore. It happens so because nobody wants to waste their time and be mislead while looking for a brand that is supposed to be controlled by professionals and experts. Such irrelevant data could bring you a black spot on your image and your business can significantly decrease.

Your reputation, in online personal branding depends on your profile on google. When someone is looking for you and google and gets positive references, then you have won a plus of image in their eyes and mind.

However, we are all aware of the fact that in most of the cases the results people get when they are looking for our brand on the internet is not exactly what we have worked to obtain. More specifically, it usually happens to look for something and obtain something totally different, just because the name you have typed is the same with another one that defines a different brand. Or, on the other hand, you may be lucky to be found on the internet by someone who is looking for a particular element and arrives on your website by coincidence. You could consider yourself even luckier if that person is interested in investing part of his fortune in your business. You have won a new profitable customer with no effort. But we do not recommend you to wait until you won the lottery, without even buying a ticket.

What you should be focused on is the negative results that one could obtain when is looking for your online personal reputation and decides to give up working with your business.


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